The Difference Between Logo Design And Branding

Branding and logo design are different yet connected. Photo by Patrik Michalicka on Unsplash

What Is A Brand?

A brand is how a company is seen by anyone who interacts with it. It is more than just a logo or name; it mixes many components that help invoke different feelings within customers and people.

These components include brand identity, values, messaging, visuals, brand experience, etc. All of these components need to be considered when thinking about your brand.

What Is A Logo?

A logo is a symbol that represents the company, and it can be either an image, text, or both. An excellent logo tells people what the company is about and what the company does. The logo has meaning, and it needs to do more than look appealing, but it is a symbol that helps represent a company.

What Is The Difference Between Logo Design And Branding?

Instagram’s logo is one of the most recognizable app icons. Photo by Alexander Shatov on Unsplash

Logo Design

Logo design is about the process of designing a logo for your company. There are many considerations that you need to make when creating a logo.

  • You need to know what your brand identity is
  • Analyze the competition and their logos
  • Decide what style the logo will have
  • What colors will be used, and why are you choosing those colors
  • What font will you use for your logo
  • Create a style guide to make sure your visuals stay consistent

Logo design is just about designing a logo and nothing more. These considerations will need to be made while creating a logo. If you need help designing a logo representing your brand, you should hire brand strategy agencies to help you.

Photo by Christin Hume on Unsplash

Branding

Branding is how people perceive your company. Many components are included in branding, and they all need to be consistent. Branding is used to convince people to buy a company’s products and services rather than the competition. A strategy is usually used to clarify what a company’s branding will and will not include.

There are many components of branding that you need to know about to achieve your company’s goals successfully.

Brand definition

What does your company do? Who is the target customer? What are you giving to customers? Your brand’s identity needs to be clear, and it should not confuse the customer. Please keep it simple and make sure that your customers understand your brand.

Brand identity

This is how your company will be perceived by customers and anyone who interacts with it. This includes your brand’s visuals and what your brand makes people feel. The visuals consist of your logo, typography, colors, and symbols.

Purpose and values

What does your company stand for? You should know who your target customers are and what they believe in. Your brand’s values need to be the same; they need to align with your customer’s values. This will make it easier for the customers to trust your company and buy your products and services.

What you promise to your customers

It should be clear what you are giving to your customers and what they will get by choosing your company and not the competition. This should be enough reason to make the customer choose your brand; it should appeal to what they want.

Brand voice

The voice of your brand is essential. And you need to know what to say and how to say it. Your brand’s personality should be present in your messaging, and it should be consistent in all of your marketing.

Photo by Milad Fakurian on Unsplash

Why Is Logo Design Important?

While a logo is just one element, it is an indispensable part of a company’s branding. It will appear in all of the marketing and most of the touchpoints for the customers. The logo is usually the first branding element that people see when interacting with your company.

Logo design is essential, and a great logo can bring various benefits to your company.

Help people recognize your brand instantly

Having a memorable, unique, and simple logo will help increase brand recognition and help people instantly recognize your brand when they see your logo.

Create a professional image for your company

A company needs to look professional so customers can trust it and have confidence when buying its products. Your logo should look professional and represent your brand accurately. If you need help doing this, then hire top branding agencies in San Francisco.

Stand out from the competition

Your logo should help you stand out from the competition. It should differentiate you from competitors and tell people what your company does differently.

Why Is Branding Important?

Branding is an integral part of every company, and without it, the chances of success would not be high.

Creating a consistent brand experience

Consistency is crucial, and without it, you will be sending customers messages that will only confuse them. No matter how the customer interacts with your company, you need to ensure they have the same experience. This will help control how people perceive your brand and what they feel about it.

Building brand recognition

If you want your brand to be successful, it needs to be recognizable. You need to ensure that your branding is unique and different from the competition. This will help people remember it when they see other components of your branding.

Conclusion

Knowing the difference between logo design and branding can help you create branding components that will help your company succeed by achieving your goals. Both logo design and branding are essential, and they cannot be neglected. Brand design agencies will tell you how important it is never to undervalue what excellent branding can do for your company.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Andy Zenner

Andy Zenner

Seasoned UX designer and amateur writer