Micro interactions are small, interactive elements on websites and applications that help guide users through tasks and enhance their overall experience. They can accommodate users as they navigate a well-designed website or application. However, when designed effectively, micro interactions can become more manageable for the user and lead to clarity…

Brand research can help you refine your branding strategy and ensure it reaches the right audience effectively. When done correctly, it can provide invaluable insights into customer behaviors, preferences, and attitudes, helping you to create a strong brand identity that resonates with your target market. By harnessing the power of…

If you’re considering a branding refresh for your business, you must understand the implications of such a change and how to make the most of it. A brand refresh is an ideal opportunity to update your entire company name’s look and feel, reinforce your brand message, and reach out to…

When creating a business logo, font selection can be one of the most critical steps. Not only does the font you choose reflect your brand identity, but it also helps to create an emotional connection between your company and its customers. Choosing the perfect font for your business logo requires…

Are you looking to work with a brand designer or a graphic designer? It can be challenging to differentiate between the roles of each, and understanding the differences is critical to ensuring your project achieves its desired outcomes. This blog post will explore the distinctions between brand and graphic designers…

7 Logo Design Tips for Beginners — Designers know that designing a logo involves more than just creating an image; it involves crafting an a brand, visual identity and design, that speaks to a brand’s unique values and will be recognizable across all mediums. Knowing how to start the logo design process is essential for logo designers…

The landing page for your website is a great way to funnel new visitors and turn them into loyal customers. It is an excellent opportunity to make the best first impression of them for your brand and make them want to keep engaging with what you have to give them. …

Are websites with video backgrounds worth it? — Full-screen video backgrounds have been used in web page design before and have either been praised or disliked. Designers can’t agree on whether they are good or bad and whether they should be used. Web design choices such as full-screen video backgrounds have pros and cons, and we are here…

Usability can help your brand to succeed or cause it to fail. If you want to give your customers the best experience and keep them engaged with your products, it cannot be ignored. …