7 Tips for Working With Bold Colors in Web Design

Andy Zenner
Bootcamp
Published in
4 min readSep 29, 2022
Photo by Ronald Cuyan on Unsplash
Photo by Ronald Cuyan on Unsplash

Working with bold colors in web design can help make your website stand out, but it’s not easy to make them look great. You need to know what you are doing because if you don’t, the bold colors will cause people to leave your website as they won’t like what they see.

If you need help with using bold colors in web design, we are here to help you. We will tell you how you can use bold colors in your design, ensure you are not disturbing the balance of the design, and do everything else you need to know.

Understand Color Theory

When you choose a color palette for web design, understanding color theory can help you improve your design choices and make it easier for you to communicate different ideas to the people visiting your website.

If you don’t think you are knowledgeable in color theory and want help, you can hire a website design firm that can make the best choices for your website.

Tell People Who You Are

You can use bold colors to tell people who you are and to help you stand out from the crowd. The bold colors you use can be the main elements of design in your website, and they can hold everything else together to improve your design.

If you want to use bold colors, you need to make sure the other colors in your color palette are not as vibrant. They should complement the bold color choices and help them stand out, not compete with them.

Choosing the right colors is essential, and there is more to ensuring the website looks great. You need to choose colors that fit your branding, think about color psychology.

Influencing People’s Emotions

Your color choices should make people feel certain emotions. You need first to decide what you want people to feel when they see your website’s design, and then you need to find the color palette that can do this.

You can instantly connect with people if you choose the right color palette. This will make your website stand out and help people trust your brand faster.

Choosing the right color palette can take time, and you shouldn’t quickly decide. Test out different color palettes and find the best one.

Photo by Hello I’m Nik on Unsplash
Photo by Hello I’m Nik on Unsplash

Bold Colors Need To Have A Purpose

Don’t use bold colors because you think you have to. You need to ensure a purpose for the bold colors chosen. What impression do the colors leave? What will they make people feel? Why did you choose them? It would help if you answered these questions when designing your website.

You Need To Think About Accessibility

Having the proper contrast between the content on your website and the background is essential if you want your website to give people a great user experience. Everyone visiting your website should have a great experience, which is why focusing on accessibility is necessary. Color choice can improve accessibility or remove it, so your decision about your website’s color palette cannot be hasty.

There are color accessibility testing tools that you can use to help you make the right choices.

Have A Bold Background Color

If you don’t have a lot of design elements that you can use for your website’s design, you can use a bold color as the background. This will liven up your website’s design and help it attract people’s attention when they visit your website.

Source: Cleo website
Source: Cleo website

Once you have their attention, you need to make it count. Make sure your content is excellent, making people want to see more. You can use font styles that reflect your brand’s personality and help build a connection with the person visiting your website.

Be Trendy

While you shouldn’t follow every trend, following some can help you stay relevant. Look out for trends with which your brand can align and use them to stand out. Creating your website design based on a trend can be a bad idea because the movement could quickly become outdated, leaving you with a website that looks outdated.

Any website design firm will tell you it’s a bad idea to create a website based on a trend, and you should avoid doing this. But using a trend to improve your existing design and update it can help you see more success.

Conclusion

Using bold colors in website design can be tricky, but if they are used well, they can help revitalize your website design and help you attract more people to your website. When choosing colors for your website, you should ask for help from professional designers if you don’t know or have experienced it yourself.

Thanks for reading!